So you launched a website, but you’ve noticed that you don’t get many visitors. Why is that? Here are five issues that could explain your lack of web traffic.
1) It Isn’t Promoted Regularly
Just because you have a website doesn’t mean people will know that it exists. It needs to be promoted on a regular basis. Don’t go silent after your site’s “grand opening.” Keep talking about it!
How do you talk about it without spending big bucks? Well, you probably already have at least one marketing component that’s underutilized.
2) You Need SEO Services
Search engine results are critical. Why build a site just to have it buried so deep in search results that even you can’t find it – despite knowing that it’s there? Don’t let your site be a needle in a haystack.
Obtain search engine optimization (SEO) services to help your company gain a favorable position in online search rankings.
3) Your Content Is Outdated
Avoid letting your site’s content become irrelevant and stagnant. Even past site visitors will stop having a reason to navigate to your site if the information that they find never changes.
This does not mean that you need a complete dump of all of your content. Just add information on a regular basis.
4) Navigation Is Difficult
If your website is difficult to navigate, you’ll lose people. In a society where consumers obtain information by using devices that fit into the palms of a hand, the last thing anyone wants to do is fumble around a clunky site. Simple changes, such as alphabetizing menus and categories, inserting content into reasonable places (e.g., your contact information shouldn’t’ be buried in your product page), and ensuring that links still work will go a long way toward your visitors’ experience.
5) It’s Visually Unappealing
If your site looks like it was created shortly after the term “website” entered our vernacular, you should consider getting a site refresh.